TOKYO, Japan — Louis Vuitton menswear maestro Kim Jones calls his friends Verbal and Yoon the most famous couple in Japan, like Beyoncé and Jay-Z, only more so, because they are such all-powerful style icons. Verbal is also the chairman of music label Espionage Records (an imprint of Rhythm Zone under Avex Group), production agency Kozm and has a fashion brand called Ambush, co-founded with his wife Yoon Ahn. Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from Her World. Ambush x G-Dragon limited edition capsule collection of five pieces; the Crest leather cap, $480; the Crest necklace, $580; the King Crest necklace, $3380; the leather Baseball Jersey, $2,880 and the leather Basketball Jersey, $2,880. She designed coutur… Shortly afterward, in 2004, Ahn co-founded jewelry brand Antonio Murphy & Astro. Yoon Ahn and her husband Verbal founded Ambush in 2008 as an experimental line of jewelry – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. I then contrasted it with a new all-white embossed label, to produce an eye-catching design that suggests a blank slate, like a window onto a future filled with possibilities for those who dare step forward. “On a much smaller scale, we try to do the same at AMBUSH, by ensuring that our teams feel valued and appreciated, by ensuring the means of production to make a top-quality product, and by using local know-how.”, Before the Korean-American fashion and jewellery designer took the industry by storm, she spent a childhood oscillating between Korea, California, and Hawaii (her father was in the US Army) before cementing herself early in Seattle. Yoon Ahn, co-founder of Tokyo-based label Ambush and jewellery designer for Dior Men, has a following that includes fans like Kanye West. Super stylin’ stars: Yoon and Verbal, the designers behind Japanese accessory label Ambush wearing pieces from their latest Nomad collection and the Ambush x G-Dragon limited edition capsule collection; both collections are exclusively available from Salon by Surrender. Created to focus on Japanese craftsmanship, Yoon and Verbal ‘s new label is derived from the concept of the art of having fun. Yoon Ahn and her husband Verbal founded Ambush in 2008 as an experimental line of jewelry – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. And at around the same time, she and Verbal began making jewelry pieces for fun and handing them out to friends. Verbal communication is a powerful tool, and it’s made even more powerful when paired with listening and nonverbal communication. AMBUSH has spent over a decade pushing the boundaries of creative collaboration, from the 90s inspired basketball apparel capsule collection with Nike, which saw Yoon become the first female designer to partner with Nike and the NBA and a new creative take on the Nike Dunk, to the fun and furry Converse collab, and a Beats headphones partnership. A verb form that is in the base form with the word "to" before it; this may be used as a noun, an adjective or an adverb. AMBUSH, founded in 2003 by Yoon and Verbal, made a rapid ascent with exciting, streetwear influenced designs that built on pop culture, future-facing aesthetics, and surrealist art, which birthed statement pieces like the padlock choker and the zip tie necklace, soon coming to capture celebrity adoration. “This Moët & Chandon bottle has always been identifiable by its golden neck, so changing that colour to black was quite drastic. motif received wide media coverage around the world. Together they have become unofficial Tokyo ambassadors to the … Only 2 per cent of this forest remains today, still inhabited by 10 per cent of animal species not found anywhere else on the planet. Copyright © {year} Singapore Press Holdings Ltd. Co. Regn. Image: Wesley Kow. There are five pieces in the Ambush x G-Dragon limited edition capsule collection; the Crest leather cap, $480; the Crest necklace, $580; the King Crest necklace, $3380; the leather Baseball Jersey, $2,880 and the leather Basketball Jersey, $2,880. English. It was daring and pioneering.”. After meeting her partner, rapper and designer Verbal, they married and kickstarted their brand together. Yoon Anh. It is also a ‘rule-breaking’ move for such a prestigious French Maison to associate its name with a modern creative. That translates into the care and attention that the people at the House bring to the smallest detail of their role in making champagne.” She adds that both Ambush and Moët stress the importance of investing time and resources in developing local production. The repeated “8” in the prices is also linked to GD; born 18/8/88, he uses the numbers in his songs and on his clothes. 8th grade. Those are crucial points for a modern, responsible business that knows exactly how everything is done in its name. Image: Wesley Kow, “It was a natural progression,” added Yoon, “When GD approached us and said he wanted some special pieces, at the same time Earn was talking about opening up the store. 2004 Yoon and Verbal found a couture jewelry line called Antonio Murphy & Astro in … Now, we’ve got another bottle-popping moment. Verbal communication is any information, emotions, and thoughts that are exchanged using speech. Yoon Ahn has become a trailblazer in streetwear. SingHealth 2020: Defining Tomorrow’s Medicine, ambush x g-dragon exclusive collection salon by surrender, ambush x g-dragon exclusive collection singapore, How to supercharge your skincare routine in just two minutes, Empowering women and workshops to inspire you this March. When asked about the importance of working with stars like G-Dragon, Verbal agreed that it does help, but that it’s not something the pair “chase after”. In general, verbal communication refers to our use of words while nonverbal communication refers to communication that occurs through means other than words, such as body language, gestures, and silence. After working through all the details, the multi-country collaboration and launch came about, just another feather in the cap of the streetwear accessory brand that’s become a cult favourite. As both a strong, singular creative mind and deft collaborator, AMBUSH’s creative director Yoon is at the helm of cult brand latest collaboration – a partnership with Moët & Chandon. This involves interaction where words are used to converse. For more information about Ambush, go to www.ambushdesign.com; follow the brand on Facebook at www.facebook.com/AMBUSH-Design and on Twitter at @ambushdesign. He wanted to do something special and GD wanted to do something special; so it was synchronised.”. After graduating from college, Ahn co-founded the Ambush Design Company in 2002, a creative design organization where she created original album covers for her husband, Verbal, and other performing artists. “We [Yoon, Verbal and Earn] met in Tokyo in the clubbing scene many years ago, we’re long-time friends,” explained Earn. Read more about her story on KLEKTIVE! The labour is palpable in the brand’s support of the Canandé Reserve and the World Land Trust, an international conservation charity that protects the world’s most biologically significant and threatened habitats. Most important of all: “always study, always stay curious.”, “I am a rule breaker by nature,” asserts Yoon. “Be friends with everyone and learn from them,” she adds – unsurprising, given her friendship and creative circles include the likes of Ye, fellow former Fendi intern Virgil Abloh, and Dior colleague Kim Jones. “In my own work, I have learned everything from experience. The iconic trademarked POW!® motif received wide media coverage around the world. Grab a glass. But this is exactly … While the bulk of the media mobbed new Singapore store Salon by Surrender on Friday, June 28, 2013, for the appearance of K-Pop superstar G-Dragon, fashion insiders were much more interested in talking to the creative brains behind cult Japanese accessory label Ambush – Yoon and Verbal – about their work, the collaborative collection and launching an exclusive line in Singapore … “Out of all that we have done, I really enjoyed working with Nike and Dior Men with Kim Jones. Verbal Communications for Team Members: Open and constant lines of communication are vital to team success, particularly when completing quality- and deadline-critical projects. When Moët & Chandon offered me this incredible global platform, I knew that it was my responsibility to express my philosophy in a genuine way. Today, consumers want to know how things are made and where products come from. In 2018, Kim Jones named YOON as Jewelry Director for Dior Men, with the first creations for the house debuting with the S/S 2019 collection in Paris. Verbal is a Japanese performer, producer, and personality; Yoon is a graphic designer. RECOGNISING AMBUSH’S MAJOR MILESTONES AMBUSH, founded in 2003 by Yoon and Verbal, made a rapid ascent with exciting, streetwear influenced designs that built on pop culture, future-facing aesthetics, and surrealist art, which birthed statement pieces like the padlock choker and the zip tie necklace, soon coming to capture celebrity adoration. The Flash used his speed to catch the bank robber. Yoon began by designing CD covers for Verbal and other artists. motif received wide media coverage around the world. He launched his solo career in March 2011 with the album "Visionair". The Tokyo-based But we only accept collaborations where we can learn something new,” Yoon shares with Dazed. The brand made its Paris debut in 2015 with YOON and VERBAL being listed as two of Business of Fashion' s Top 500 people influencing the global fashion industry for 4 consecutive years since 2015. What type of verbal is in red in the sentence above? The iconic trademarked Pow! The iconic trademarked Pow! “At AMBUSH, we are not afraid to look outside our comfort zone. You can follow Salon by Surrender on Facebook at www.facebook.com/SalonBySurrender, on Twitter at @salonxsurrender and on Instagram at @salonbysurrender. Yoon herself is a staple shot in fashion week street photography, storming Dior’s runway, gracing the BoF 500 list, and appearing in an A$AP Rocky music video. “We had so many collaborations, and they are all unique in their own way because not one of them is the same,” says Yoon. In fact despite it’s metal and plastic, bright colours and sharp edges, “organic” as a description for Ambush kept cropping up in conversation with Yoon, Verbal and Earn. Here, the fashion and jewellery luminary talks more about how to make a brand pop, her vital industry insight for emerging creatives, preserving and reimagining an iconic brand like Moët & Chandon, and leading those culture-defining designs. Using mixed media like stones, plastic and chromed metals, the ideas started out as experimental, quickly moved into downright crazy and we rapidly picked up by international music stars like Lady Gaga, Rihanna, Rita Ora, Solange, Lupe Fiasco and Kid Cudi, as well as by a phalanx of K-Pop stars including, of course, G-Dragon and his Big Bang bandmates as well as sister group 2NE1. All of the items are available for pre-order, exclusively from Salon by Surrender at The Shoppes at Marina Bay Sands. No. When his music career took off, she got involved with his styling too, which soon led … Yoon shares that she was inspired to select the World Land Trust to receive the support of the House, so that together they could help preserve other terroirs around the world. “But I am always true to myself, whether it is at AMBUSH, or in collaboration with another brand. That is what makes any collaboration genuine.”. In 2012 the designers, who are both Korean-Japanese and have also both spent extensive time in the US, collaborated with their friend, G-Dragon (GD) from K-Pop monster group Big Bang, on a collection of limited edition pieces for the first time. A decade ago, Korean-American jewellery designer Yoon Ahn was just a jobbing graphic designer spending her downtime making experimental trinkets for friends. Nostalgic extravagance was in, and thanks in part to perfect timing and high-profile co-signs, the jewelry took off. Verbal communication is about language, both written and spoken. We take a closer look at Yoon Ahn; founder of Ambush and jewellery designer to the stars. No. “Everything is so organic,” explained Verbal – there’s that word again. The turning point arrived definitely when retailers started ordering them and that’s when we decided to really go for it, as a proper thing, and here we are now!” AMBUSH were one of the first brands to run with ‘remix culture’, recruiting celebrities and influencers from across streetwear and hip hop – then, a radical venture. While the bulk of the media mobbed new Singapore store Salon by Surrender on Friday, June 28, 2013, for the appearance of K-Pop superstar G-Dragon, fashion insiders were much more interested in talking to the creative brains behind cult Japanese accessory label Ambush – Yoon and Verbal – about their work, the collaborative collection and launching an exclusive line in Singapore store Salon by Surrender. We sat down with the designer to talk about her work with brands such as Dior & the future of Ambush. Ambush Design Company is founded focusing on art direction and album artwork design. “When we made the Pow pieces Kanye saw them and wanted more rings, small rings, so we made more and he wore them. Ambush creates genre-defying, innovative jewelry in thematic collections, made in Japan. Non-verbal communication includes body language, such as gestures, facial expressions, eye contact and posture. For the second collection, launched exclusively at Singapore’s recently opened Salon by Surrender boutique, the trio of music and fashion lovers came together to produce another limited edition range of pieces, this time tied to GD’s second solo album and first solo world tour. I always strive to be genuine. Communication involves two components: verbal and non-verbal cues. Founded by Yoon and Verbal, the jewelry brand has become known for pieces that push the art form and fashion forward through a dedication to futuristic aesthetics, surrealism, new … 13 stylish ways to pull off the oversized scrunchie trend, Copyright © 2021 Singapore Press Holdings Ltd. Co. Regn. Our staff would tell us that GD kept going into the store to buy our stuff; we’d say to him, ‘why don’t you just come to the studio to say hi, check it out’ …, “Sure, he’s definitely a famous artist, but just because he’s famous, that isn’t going to make him such a good fit with our stuff; he just does.”. But it’s pure, it has a world of its own … there’s no ‘Ambush type’ of wearer. Images: Salon by Surrender / Ambush. “We’ve always been a combination of runway and street,” explained Yoon, “It [Ambush] was picked up by hip-hop artists first because it was really loud, so people just assumed it was street, hip-hop only. Our Converses have been a staple in my wardrobe.”. In 2003, Ahn moved to Tokyowith her family where she and her husband laid the groundwork for their future jewelry line. Before the final launch of Ambush, Ahn founded multiple design companies. That care inspires positive outcomes, and is ultimately reflected in what the House offers its clients. “It was a great challenge, given its recognisable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne.” Whether it’s recruiting burgeoning hip hop stars into your fold, alien snake bags a la Bulgari, or popping your radically designed champagne bottle, rules are there to be exploded. Having first met in Boston, Yoon and Verbal came together designing jewelry before officially starting their now-globally renowned fashion label, AMBUSH, in … We have always embraced new visions. Speaking of the Moët & Chandon collab, Yoon continues: “I could see first-hand how important it is for the House to value its teams and to care for its people. 1063 times. Shortly after leaving Boston in 1998, Verbal debuted in M-Flo and began his career in the music industry. Picked up by global stars like Kanye West, Jay-Z, and Big Sean, the more affordable and “fun” line – Ambush – was launched in 2008. “That was a big pop culture moment.” From there, they grew a cult following and found fans from Kanye to Rihanna, a spot on the LVMH prize finalists list, and worldwide runway presentations. All of the items are available for pre-order, exclusively from Salon by Surrender at The Shoppes at Marina Bay Sands. “Everything is done by the House on its own land and in its own facilities in Epernay. “People don’t download music so much in Japan,” he explains. Preview this quiz on Quizizz. Touch is a non-verbal communication that not only indicates a person’s feelings or level of comfort, but illustrates personality characteristics as well. Having been one of the key players within the streetwear world since its inception in 2008, creative duo Yoon and Verbal are moving away from its core DNA and experimenting with new approaches, which we initially saw for SS21. When to Use Verbal. The support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on stopping the deforestation of the Chocó, not just for the sake of its fragile species, but also to combat one of the causes of climate change. Both verbal and nonverbal communication can be spoken and written. All rights reserved, Interview: Yoon & Verbal from Ambush chat about working with G-Dragon, SEE PHOTOS: We chat to designers Yoon & Verbal from Japanese cult accessory label Ambush about working with G-Dragon and choosing Singapore store Salon by Surrender for the launch of the limited edition collection. Yoon was invited to help in PR for a fashion brand. The Moët Impérial bottle hasn’t been redesigned by an artist since its first release in 1869, so this is a significant milestone for both brands. Yoon, of course, knows how to make a pop culture moment. What made this collaboration so meaningful was that it was based on a mutual respect and the desire to tell a compelling story. 198402868E. VERBAL and YOON are the couple behind AMBUSH design, which was founded in 2008. The tribal symbols come from Yoon’s idea of modern-day streetstyle sub-cultures being their own version of “tribes” mixed with the faux crests that feature in many anime storylines; the square-cut lines and minimal shapes in metal echo the nuts and bolts of motorcycle components, while the leather references everything from biker gang gear to K-Pop stage costumes and haute couture luxury fashion. “I was thrilled to be given carte blanche to redesign the bottle,” she shares. Moët & Chandon is in tune with that global community and strives to do the right thing for people and the environment.”. Verbals DRAFT. It’s hard to believe that superstars like Ambush ’s Yoon and Verbal would spend day after day in a backyard showroom somewhere on the outskirts of Paris’ third arrondissement, personally explaining their latest jewelry and apparel collection. If that popularity wasn’t enough, the brand has also been collaborating with the “high end” of the fashion world, producing accessory collaborations with Kim Jones for Louis Vuitton menswear, Maison Kitsuné, A Bathing Ape, TOPMAN, Georg Jensen, Mattel (for the Ken 50th Anniversary), ZIPPO and Cassette Playa. Produced in limited quantities, the AMBUSH extension can only be purchased in-person exclusively at the AMBUSH WORKSHOP at PARCO. The repeated “8” in the prices is also linked to GD; born 18/8/88, he uses the numbers in his songs and on his clothes. Yoon adds: “It is important to respect one’s own craft, to preserve nature, to have esteem for people and traditions, all of which are necessary especially if you want to bring to the world, something that is unique and exceptional.”, For more information and to purchase your bottle from March 1, head to Moët & Chandon or Selfridges, Savage x Fenty hires first little person ambassador, Tamera McLaughlin, Watch Megan Thee Stallion play Regina George for Coach, Prada AW21 was business up front, party at the back, EXO star Kai joins forces with Gucci on a new collab, Behind the scene with Yoon Ahn for the Moët & Chandon x. Fashionable founder: Earn Chen in the new Salon by Surrender boutique located at The Shoppes at Marina Bay Sands. For more information, and a complete list of brands available, go to surrenderous.com. Our collaborations are done with our friends, not strangers … It’s organic.”. It was a strong and impactful move, because it allowed me to achieve the clean modernity of stark contrasts, which is at the heart of my designs for AMBUSH. The union sees the famed designer create a new, soon to be iconic limited edition champagne bottle – a sleek, chic design that evokes Yoon’s window into the future and the 278-year-old, sophisticated heritage brand. It makes for a striking design that is sharp, uncluttered, and very contemporary.”. With genuine commitments to sustainability and climate action, Moët & Chandon will also donate a portion of profits from the sale of the AMBUSH limited-edition bottles to preserve the Canandé Reserve in the Ecuadorian Chocó, one of the world’s most threatened tropical forests and a place as biodiverse as the Amazon rainforest, but under significantly more threat. When she moved to Boston, she studied Graphic Design at Boston University, crafting her jewellery on down days and gifting her creations to friends. “Although champagne is a completely new world for me, I was curious to learn about Moët & Chandon and its champagne-making heritage. “I played with elements of colour and the label,” says Yoon. Non-verbal communication is the process of generating meaning without the use of spoken words. Based on Ambush’s “Nomad” range which has a “dystopian anime bike gang theme, with a flair of science-fiction fantasy”, the Ambush x G-Dragon Collection for 2013 is all about “tribal” symbols that represent GD, black leather and large amounts of gold – a reference to a line in GD’s track One Of A Kind, “I’m a gold and diamonds boy”. AMBUSH is about creative design combined with a great work ethic,” says Yoon. What does verbal mean? “The genesis of our brand was, at our beginning, when Kanye wore our POW chain!” she says. “A lot of time goes into making something exceptional. The AMBUSH founder, designer, and Dior Homme director of jewellery has spent her career honing a monolithic voice in fashion, with bold designs that traverse the high glamour and hip hop of LA and pop art, avant garde scene by way of New York, and Tokyo’s textured underground subcultures. Kanye and Pharrell were two of the first American rappers to embrace this scene, spending lots of time in Japan, collaborating with the Teriyaki Boyz, and wearing Yoon and Verbal’s designs. As to how, and why, this is so, according to one of Singapore’s founding fathers of cutting-edge fashion Earn Chen – the founder of the Surrender boutiques – it’s basically because they’re all friends. The AMBUSH redesign of the Moët Impérial bottle – the bottle’s first redesign since its release in 1869 – stays true to the brand’s iconic codes, keeping its familiar tie, but daringly reimagines other elements. Recently, the Beats headphone collab was really fun, and making the alien snake bags with Bulgari was fun too. Verbal is an adjective.It means of or relating to words, whether spoken or written.This means that verbal can be used to refer to speech or written text, since it means anything relating to words.. For example, verbal abuse does not necessarily mean spoken abuse.It could be abuse from a letter, email, newspaper article, etc. Verbal and Yoon met at Boston University, where Verbal studied Philosophy and Marketing and Yoon studied Graphic Design. AMBUSH, the renowned brand she founded with her partner Verbal, has had its most major collaborations range from Louis Vuitton, to Nike, Off White, BAPE, and Sacai. The Moët & Chandon style and spirit – both flamboyant and effortlessly cool, elegant and rebellious – has bloomed and fizzed across pop culture and lifestyle for years, from Freddie Mercury’s Moët-referencing in “Killer Queen” to Virgil Abloh’s Moët Nectar Impérial Rosé design. They've collaborated with Kanye West on jewelry design, and pop icons such as Rihanna, Beyonce and Lady Gaga have worn their accessories. Established as a “design collective” in 2002, Ambush Design as a brand began in 2004 with the high-end hip-hop inspired jewellery brand Antonio Murphy & Astro (AMA) when Verbal, an established Japanese hip-hop star, decided he wanted his own “bling”. “We make wearable objects, it’s not art,” said Yoon, “so when we see it on celebrities who can wear it and appreciate it; well, we appreciate them wearing it of course.” “It’s more important about how it’s being worn, we never chase after people … we’re never like ‘can you wear this …’,” continued Verbal. YOON founded AMBUSH® along with VERBAL in 2008 as an experimental line of jewelry ‒ innovative pop art inspired designs capturing a distinct Tokyo aesthetic. The Ambush x G-Dragon limited edition capsule collection is available for pre-order exclusively from Salon by Surrender, The Shoppes at Marina Bay Sands #B2-232/ 233, Tel: 6688 7813. Creating true luxury takes time and labour. 198402868E. “POW chains were made for fun to give out to friends, so it wasn’t even a brand thing yet. All rights reserved. “Think long term,” Yoon advises astutely, reflecting on over a decade of design work and brand growth, and invest in capital where you can. Plaintiff Paul Yoon was driving his father's vehicle when he was involved in an accident.